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Importance of Market Research in Fashion

Importance of Market Research in Fashion Importance of market research in fashion  asian fashion sector is one of the fastest growing segments in the fashion industry. This is mainly due to the fact that the fashion industry has gone global. Earlier, only the designers from eastern countries had gone to foreign land to project their designs. But the availability of their products was hard. Now, products from Asian market are selling in foreign market like they are being sold in the local markets. This feat was achieved manly due to the advancements in the field of marketing and distribution system developed by these designers. This has enabled many to broaden their export market and List Of Clothing Manufacturers

Importance of Market Research in Fashion Asia.

This reach and growth of Asian fashion means that it is easier to find more and more Asian influence in the mainstream world of fashion market. This influence on fashion ranges from clothing lines for women to that of sports wear for men. Some of the examples would be that of the contemporary style of low waist jeans for under 30s are heavily influenced by the Japanese market. Most of the importance of market research in fashion influenced by the entertainment industry and the popular culture of the place.

Anther example is that of the importance of market research in fashion . This is heavily used and marketed by many pop bands around the world.Designs from Indian market are targeted more at the older sector of the market. They are primarily based on the styles of 60s and 70s influences of the Indian culture. Indian style fabric and choice is used for bringing in the retro styled looks. These bohemian looking designs are made by mimicking the Indian fabrics. One of the first Asian countries to enter the fashion market is the Chinese. Influence of Chinese fashion is evident through out the world market regardless of the place that you choose to shop.

Incorporating Their Native Designs

All these influences give us enough evidences to state that the Asian fashion has really come of age. Even though they started by making the products similar to that is found in our market, now they are incorporating their native designs to provide us with a variety look and style. Now you can find anything from sophisticated high-end designer pieces to something for daily wear for everyone. This success of Asian clothing has increased the number of chain stores showcasing their products. Another great option is to go through various websites and order items directly from the designer. This will allow you to compare prices and avail them at a much cheaper rate.…