The History of Tommy Hilfiger Brand
The establisher of the brand Thomas Jacob Hilfiger was born on 24th of March, 1951 on Ellesmere. He was the second child in a large Catholic Irish family, having eight brothers and sisters. At the age of 18 Tommy breaks up his study to start working in a small clothes shop. His first business was a resale of twenty pairs of custom jeans. Afterward he starts to work for “Brown’s” boutique and soon manages to open his own shop called “The People’s Place”. However at the age of 25 Hilfiger went bankrupt and his shop had to be closed despite its popularity among young people. Tommy and his wife Suzy come to New York where Mr. Hilfiger is offered a place of assistant designer by leading couturiers Clvin Klein and Perry Ellis. However Hilfiger declines the offer and starts working for Chris Cortes. In 1984 he registers Tommy Hilfiger trademark and presents the first collection under his own name. From that time Hilfiger has been called a king of urban fashion and Americans fell in love with the brand for its style, high quality and democratic prices.
In 1995 CFDA called Tommy Hilfiger “Designer of the Year” for his men’s wear collection. In 1998 Design School “Persons” in New York granted Tommy Hilfiger the award “Designer of the Year” and GQ magazine put him on the list of “Men of the Year”. In 1999 Tommy Hilfiger sponsors “No security” tour of legendary Rolling Stones, summer tour of Britney Spears and autumn tour “Freedom” of Lenny Kravitz. In 2002 Hilfiger was called “International Designer of the Year” by GQ magazine and D.A.R.E. granted him with Future of America Award. Besides that year Hilfiger becomes sponsor of American ski team “Freestyle”. 2004 David Bowie and his wife Iman become faces of the new line H Hilfiger.
Today the designer is notorious for his scandalous acts. He has also been criticized for outrages and bad conditions of employees. Nevertheless, Tommy Hilfiger is extremely popular all over the world, and sponsoring of several Formula 1 teams – Lotus in the 1990s and Ferrari in the beginning of 2000 has also contributed to it. Besides he is father of five children. His daughter Ally took part in a reality show called “Rich Girls” on MTV and his son Rich Hil gas signed a contract with the producer of “Swizz Beatz”.
In 2006 the designer sold his brand for 1,6 billion dollars to a private investment company called “Apax Partners”.
Tommy Hilfiger brands today include “True Star” – a perfume line produced in association with Estee Lauder, “Red Label” – customized denim jeans line, including jeans, shirts and sporty sweaters, “H” – a line which was launched after the company was sold, “Tommy Hilfiger”, “Tommy Sport” – a line of the 90s that brought Mr. Hilfiger world fame, and “Tommy Hilfiger for the Home” – a line of bed and shower accessories.
The brand is characterized by a creative approach towards the clothes style and their target audiences are not only young people, but also grown-ups. Tommy Hilfiger shops can be found in North, South and Central America, as well as Japan, South-Western Asia, Russia and Europe. Tommy Hilfiger is one of the four best designer brands of men’s wear in the USA (Ralph Lauren, Calvin Klein, Perry Ellis and Tommy Hilfiger). His clothes is worn by Hue Grant, Bill Clinton, Metallica and No Doubt.